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EVER BEEN TO A 500th BIRTHDAY PARTY?
We helped Bénédictine Liqueur throw a 500thAnniversary celebration on 10/10/10 in the East Village of NYC. After months ofplanning and creative development, it was fascinating to see the experience...
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Delicious Little Secrets
Who doesn't love confessions? We recently discovered that Bostonians seem to be big fans of telling their deepest, darkest secrets. If it means they have a chance at winning $430.30 and a year's...
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Twitter Sweepstakes: Sweeping the Nation
As Twitter is continuing to rule the world (ok, maybe just the world of social media), more and more brands are beginning to use it as a forum for running contests and sweepstakes. Most brands, in...
View Article7 Ways to Screw Up Your Website Copy
A lot of people underestimate the power of effective website copy. You could have the most beautiful website design in the world and the greatest product or service ever created, but the words on your...
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Moose and Mopeds!
Sapporo USA, along with Motomatic, presents Show Your Star USA Photo Contest on Facebook. Moose has created a digital promotion through social media to provide individuals with an opportunity to show...
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What is Shopper Marketing in 2012?
While shopper marketing has gone by a few names since it became the “new and improved” package for consumer promotions, the moniker du jour is “Path to Purchase.” This recognizes the massive influence...
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Two Trusted Ways to Market at Retail
Frequently asked question of a promotions agency: “How do I get my product to stand out when marketing at retail?” With a constant rush of new products entering the market, and many with similar...
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Writes & Wrongs of Internet Promotions and Sweepstakes
WINNING! FREE STUFF! $$$$$$! ENTER NOW! In case you’re not an average human, here’s a helpful bit of news: people love to win things and stuff. And money. Now that we all know that, it should come as...
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Castle Battle Was Only Half The Battle: Conquer The Kingdom In The Making
After months of tinkering with games and toiling over spells, Moosylvania and Universal Studios launched Snow White & the Huntsman Conquer the Kingdom, an Internet promotion website on August 31st....
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Product Sampling and Why Everything You Know About Cows Is A Lie
Popular wisdom has long said, “Why buy the cow, when you can get the milk for free?” I’ve heard that saying countless times, and I’m sure you have too. It’s stupid and I’m going to tell you why. A...
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WINTER IS COMING: Game of Thrones Promotional Marketing Tips
Here at the Embassy, there’s a group of us Game of Thronies who are highly anticipating Sunday’s season 3 premiere. The build up has reached its peak after last summer’s finale and the marketing behind...
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5 Tips to a Successful Photo Contest
With the increasing popularity of social media, sharing photos has become second nature to consumers. Many brands are now leveraging this new habit by running photo contests to reach their target...
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Are You Up to the OakHeart Challenge?
This summer, we’re putting rum drinkers to the test with the OakHeart Challenge, a promotional marketing initiative we launched for Bacardi OakHeart together with the Great Urban Race this week. We...
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The Holiday Season & Your Marketing Strategy: 4 Simple Steps to Get Started Now
It may only be August, but the holiday season will be here before you know it. When it comes to holiday planning—so October, November and December—it can never be too early to start planning your...
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Take the OakHeart Challenge Round Two
This fall, Moosylvania is excited to launch the Bacardi OakHeart Challenge, a promotional marketing initiative that targets rum drinkers with engaging and entertaining challenges. August through...
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